Apart from the people who win beta passes in competitions or get them by attending conventions, all the people who participate in Blizzard betas are picked randomly. For the next expansion, though, they aren't just picking randomly from anyone who has an account - they only want to pick people who are really interested in beta testing, so they are making a list that they will pick randomly from.
You can opt in to this list here.
This doesn't mean that you'll definitely get to beta test the expansion - only that you are on the list they are picking from. I guess your likelihood of being picked depends on how many people opt in.
As for whether you want to beta test the expansion or not, that's another issue entirely. I'm not sure that I do, but I'll opt in just in case!
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